Swatch Philippines recently marked 25 years in the country with a historic first, creating Swatch Sabel. The limited edition timepiece is a collaborative effort of Swatch Philippines’ Virgie Ramos, Swatch International creative director Carlo Giordanetti and National Artist BenCab.
Swatch Sabel was launched in a posh party at the newly opened Swatch & Swatch Center, along Arnaiz Avenue in Makati. This served as an exciting backdrop for a fashion show that featured 25 outfits – likewise inspired by Sabel – from 25 renowned local designers, a display of Swatch’s iconic designs since 1983 and a buffet of 25 dishes that not only included delectable Swiss cheese but also BenCab’s own coffee blend, honey and jams.
With concepts like Swatch Sabel, it’s clear Swatch Philippines is raring to blaze more product trails in its next 25 years.